ASPIREpapers 007
European Accessibility Act + accessibility statements: An ASPIRE overview featuring tenuous Star Wars references.
Huw Alexander
29 October 2024
24,855 words. That’s the total number of words in the European Accessibility Act (EAA). 24,855 carefully calibrated, meaning-infused legal words that will have enormous impact across the publishing industry (and further afield) over the months leading up to the adoption of the Act on 28 June 2025 (and beyond).
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The EAA opens with a purposeful definition, scrolling upwards across the vast reaches of a galaxy actually pretty close by, as follows:
“The purpose of this Directive is to contribute to the proper functioning of the internal market by approximating laws, regulations and administrative provisions of the Member States as regards accessibility requirements for certain products and services by, in particular, eliminating and preventing barriers to the free movement of certain accessible products and services arising from divergent accessibility requirements in the Member States. This would increase the availability of accessible products and services in the internal market and improve the accessibility of relevant information.”
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That considered, precise opening paragraph offers a glimpse of the importance of “relevant information” and how this information is a central plank of the legislation. The text of the EAA also states that this “information shall be made available to the public…for as long as the service is in operation.”
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Accessibility information. Websites. The inference is tangible. It might therefore be surprising to learn what is not mentioned in the text. So, let’s dive down the rabbit hole and explore the EAA via the two words that aren’t presented side-by-side once in those 24,855 words: Accessibility Statements. It’ll be interesting. Promise.
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The case of the missing “Accessibility Statements”
Yes, it’s true. You can search until the cows come home to roost and then search behind the sofa and under the bed. The EAA doesn’t mention the words, Accessibility Statement. Which seems a little baffling as an accessibility statement is a key milestone on the journey to implementing the requirements of the legislation. Where did the statements go?
The legal text
Let’s explore the relevant passages of the legislation and solve this mystery. Are accessibility statements just shy?
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First up, I’ll insert the inevitable legal disclaimer here. I’m not a contract lawyer. Or an EU law specialist. I don’t even live in Brussels. This article isn’t legal advice. You should consult your own lawyers and consider the legislation as it applies to your specific organisation. But hopefully this layperson’s guide will be food for thought and help you work through some of the requirements of the EAA with regard to accessibility information.
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There are 4 main passages within the legislation that relate to accessibility information. To make the whole process slightly more bearable let’s look at the legislation through the lens of Star Wars. Mainly because at this point, I’ve read through those 24,855 words more than a few times and I need a little escapism. And lightsabers. Lots of lightsabers.
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Passage 1. Rogue One: A Star Wars story
The legislation states that the “obligations of service providers” are to “prepare the necessary information…and explain how the services meet the applicable accessibility requirements.” Essentially, each publisher and platform provider will need to provide accessibility information to their users. It also needs to be “made available to the public.” Fairly straightforward. If only there was an instrument for achieving this goal…
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CONCLUSION: Publishers and platform providers will need to provide accessibility information about their content and websites to their users.
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STAR WARS CONCLUSION: Information is important. We’re going to need to gather a ragtag band of space outcasts and sneak onto Scarif and steal the plans for the Death Star. And we’re going to need some unfortunate Bothans.
THE RELEVANT TEXT FROM THE EAA:
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Please note that text highlighted in red are done so by me to draw attention to particularly relevant text.
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CHAPTER IV: Obligations of service providers. Article 13: Obligations of service providers
“Service providers shall prepare the necessary information in accordance with Annex V and shall explain how the services meet the applicable accessibility requirements. The information shall be made available to the public in written and oral format, including in a manner which is accessible to persons with disabilities. Service providers shall keep that information for as long as the service is in operation.”
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Passage 2. Star Wars: A New Hope
So, we know that we need to supply accessibility information. Good start. Let’s dive a little deeper and explore the annexes of the legislation. Everyone reads the annexes of 24,855-word legal documents, right? Oh.
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Let’s start at the beginning with Annex I. This annex deals with the accessibility requirements for products and services. Section I of Annex 1 relates to general accessibility requirements related to all products. So, this section focuses on products. Services are dealt with in Section II (something to look forward to later).
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Products refer to things like ATMs and ticketing machines and other exciting things that you’ll encounter at airports whilst waiting for your flight. They also relate ebook readers (something else you may encounter at an airport waiting for your flight).
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Essentially, ebook readers need to provide “information on the use of the product on the product itself” or “instructions for use of a product…made available through the use of the product or through other means such as a website, including the accessibility functions of the product, how to activate them and their interoperability with assistive solutions.”
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If we return to our shaky Star Wars metaphor, this is like Luke Skywalker learning to use his lightsaber as the Millenium Falcon races through space. Obi Wan Kenobi is essentially an instruction manual. With a beard.
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At this point, it’s probably worth mentioning that ebooks are considered a service rather than a product. But it doesn’t mean that you shouldn’t include accessibility information in your ebook file. This is known as metadata. Far cleverer people have discussed metadata issues around accessibility and I direct you to EDItEUR and their fantastic guides to ONIX and Thema for teachings in the ways of the metadata force. For the relevant EAA text, see Section IV, (f) (v) “making them discoverable by providing information through metadata about their accessibility features.”
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CONCLUSION: if you make/distribute ebook readers in the EU, you’ll need to provide the information about the e-reader’s accessibility features.
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STAR WARS CONCLUSION: If you have an electronic device, it’s best to have a Jedi explain it to you and talk you through the Dark Side of the Force.
THE RELEVANT TEXT FROM THE EAA:
ANNEX I: ACCESSIBILITY REQUIREMENTS FOR PRODUCTS AND SERVICES. Section I: General accessibility requirements related to all products covered by this directive in accordance with Article 2(1).
Products must be designed and produced in such a way as to maximise their foreseeable use by persons with disabilities and shall be accompanied where possible in or on the product by accessible information on their functioning and on their accessibility features.
1. Requirements on the provision of information:
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A) the information on the use of the product provided on the product itself (labelling, instructions and warning) shall be:
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(i) made available via more than one sensory channel;
(ii) presented in an understandable way;
(iii) presented to users in ways they can perceive;
(iv) presented in fonts of adequate size and suitable shape, taking into account foreseeable conditions of use, and using sufficient contrast, as well as adjustable spacing between letters, lines and paragraphs;
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(B) the instructions for use of a product, where not provided on the product itself but made available through the use of the product or through other means such as a website, including the accessibility functions of the product, how to activate them and their interoperability with assistive solutions shall be publicly available when the product is placed on the market and shall:
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(i) be made available via more than one sensory channel;
(ii) be presented in an understandable way;
(iii) be presented to users in ways they can perceive;
(iv) be presented in fonts of adequate size and suitable shape, taking into account foreseeable conditions of use and using sufficient contrast, as well as adjustable spacing between letters, lines and paragraphs;
(v) with regard to content, be made available in text formats that can be used for generating alternative assistive formats to be presented in different ways and via more than one sensory channel;
(vi) be accompanied by an alternative presentation of any non-textual content;
(vii) include a description of the user interface of the product (handling, control and feedback, input and output) which is provided in accordance with point 2; the description shall indicate for each of the points in point 2 whether the product provides those features;
(viii) include a description of the functionality of the product which is provided by functions aiming to address the needs of persons with disabilities in accordance with point 2; the description shall indicate for each of the points in point 2 whether the product provides those features;
(ix) include a description of the software and hardware interfacing of the product with assistive devices; the description shall include a list of those assistive devices which have been tested together with the product.
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DEFINITION: E-readers are defined as follows: e-reader’ means dedicated equipment, including both hardware and software, used to access, navigate, read and use e-book files. (Article 3, Clause 42). This definition may not apply to ligthsabers.
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Passage 3. The Empire Strikes Back
We now arrive at Annex I, Section II. This section relates to services, and this is where it gets interesting for publishers and platform providers. The plot thickens. Time for the darker sequel where Darth Vader turns out to be your dad. Let’s search our feelings and explore what we know to be true…
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What are services? For the context of this article, we’ll talk about ebooks and the platforms that deliver those ebooks to the reader. The text of the legislation states that accessibility information about the ebooks and the platform should be included as follows:
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“providing information about the functioning of the service, and where products are used in the provision of the service, its link to these products as well as information about their accessibility characteristics and interoperability with assistive devices and facilities.”
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It also makes reference to the provision of support services providing information about accessibility and compatibility with assistive technologies:
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“support services (help desks, call centres, technical support, relay services and training services) providing information on the accessibility of the service and its compatibility with assistive technologies.”
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You’ll notice that the words, Accessibility Statement, have not cropped up yet. Perhaps they’ll appear in the last passage. Like an Ewok in a forest of trees.
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CONCLUSION: Publishers and ebook platform providers need to provide accessibility information to their users about their content and platforms, and they also need to provide support services to answer questions about accessibility and facilitate feedback.
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STAR WARS CONCLUSION: Everyone needs some support sometimes. Yoda was on hand to help Luke raise his X-Wing fighter from the swamps of Dagobah. Han and Leia needed Lando Calrissian’s help to escape the clutches of Vader on Cloud City. It’s good to have information and support.
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THE RELEVANT TEXT FROM THE EAA:
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ANNEX I: ACCESSIBILITY REQUIREMENTS FOR PRODUCTS AND SERVICES
Section III: General accessibility requirements related to all services covered by this Directive in accordance with Article 2(2).
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The provision of services in order to maximise their foreseeable use by persons with disabilities, shall be achieved by:
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(A) ensuring the accessibility of the products used in the provision of the service, in accordance with Section I of this Annex and, where applicable, Section II thereof;
(B) providing information about the functioning of the service, and where products are used in the provision of the service, its link to these products as well as information about their accessibility characteristics and interoperability with assistive devices and facilities:
(i) making the information available via more than one sensory channel;
(ii) presenting the information in an understandable way;
(iii) presenting the information to users in ways they can perceive;
(iv) making the information content available in text formats that can be used to generate alternative assistive formats to be presented in different ways by the users and via more than one sensory channel;
(v) presenting in fonts of adequate size and suitable shape, taking into account foreseeable conditions of use and using sufficient contrast, as well as adjustable spacing between letters, lines and paragraphs;
(vi) supplementing any non-textual content with an alternative presentation of that content; and
(vii) providing electronic information needed in the provision of the service in a consistent and adequate way by making it perceivable, operable, understandable and robust;
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(c) making websites, including the related online applications, and mobile device-based services, including mobile applications, accessible in a consistent and adequate way by making them perceivable, operable, understandable and robust;
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(d) where available, support services (help desks, call centres, technical support, relay services and training services) providing information on the accessibility of the service and its compatibility with assistive technologies, in accessible modes of communication.
DEFINITION: e-book and dedicated software means a service, consisting of the provision of digital files that convey an electronic version of a book, that can be accessed, navigated, read and used and the software including mobile device-based services including mobile applications dedicated to the accessing, navigation, reading and use of those digital files.
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Passage 4. Return of the Jedi
So, we arrive, fresh out of hyperspace, at the end of our journey. Where all the loose ends are tied up. The heroes vanquish Jabba the Hutt, Emperor Palpatine, and the Death Star whilst saying “I’ve got a bad feeling about this” to anyone within earshot.
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Annex V of the legislation deals with “Information on Services Meeting Accessibility Requirements.” This section will provide all the answers about accessibility statements, surely?
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Alas, no. The force is not strong with this one. The legislation is rather vague and states that the “service provider shall include the information assessing how the service meets the accessibility requirements.” It goes on to require that the information should include a “general description of the service in accessible formats; descriptions and explanations necessary for the understanding of the operation of the service; and a description of how the relevant accessibility requirements set out in Annex I are met by the service.”
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CONCLUSION: Publishers and ebook platform providers need to provide information about their ebooks and services so that users know how to use them.
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STAR WARS CONCLUSION: You’ll need to defeat the stormtroopers on Endor and disable the shield generator of the FULLY OPERATIONAL Death Star. You’ll need all your friends to be dressed in fetching camouflage and when you’re finished you can have a party in some tall trees. With some ghosts of Jedi past.
THE RELEVANT TEXT FROM THE EAA:
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ANNEX V: INFORMATION ON SERVICES MEETING ACCESSIBILITY REQUIREMENTS
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1. The service provider shall include the information assessing how the service meets the accessibility requirements referred to in Article 4 in the general terms and conditions, or equivalent document. The information shall describe the applicable requirements and cover, as far as relevant for the assessment the design and the operation of the service. In addition to the consumer information requirements of Directive 2011/83/EU, the information shall, where applicable, contain the following elements:
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(a) a general description of the service in accessible formats;
(b) descriptions and explanations necessary for the understanding of the operation of the service;
(c) a description of how the relevant accessibility requirements set out in Annex I are met by the service.
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2. To comply with point 1 of this Annex the service provider may apply in full or in part the harmonised standards and technical specifications, for which references have been published in the Official Journal of the European Union.
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3. The service provider shall provide information demonstrating that the service delivery process and its monitoring ensure compliance of the service with point 1 of this Annex and with the applicable requirements of this Directive.
What are experts saying about the EAA + accessibility statements?
Here are some highlights from accessibility and legal experts in relation to the EAA (with fewer references in intergalactic space operas):
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“To comply with the EAA, providers must publish accessibility statements indicating how they meet the Act’s requirements.”
European Accessibility Act | Level Access
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“The general requirements include modalities as to how instructions, support services and other information is provided on the use of products or provision of services; user interfaces and functionality design of products; functioning of services; and adequacy of websites, mobile device-based services and related online and mobile applications.”
European Accessibility Act: is it time to update your websites, products & services to meet Europe’s accessibility requirements? | Bird & Bird (law firm)
“Service providers must “ensure that they design and provide services in accordance with the accessibility requirements of” the EAA and must prepare the necessary information to explain how their service meets the applicable accessibility requirements, which must be made available to the public in written and oral format, including in a manner which is accessible to persons with disabilities. In practice, this is done through an accessibility notice to be posted in a way that is publicly accessible; for example, online.”
European Accessibility Act: A Guide to Compliance | Squire Patton Boggs (law firm)
“In addition, organizations must also ensure they have a publicly posted, regularly updated accessibility statement explaining accessible content standards and they must provide users with a link to provide feedback.”
Everything you need to know about the EU Web Accessibility Directive and the European Accessibility Act | Siteimprove
What do you need to do to comply with the EAA regarding accessibility information?
You’ll need a lightsaber. The fastest spaceship in the galaxy (preferably the one that made the Kessel Run in less than twelve parsecs). And some light entertainment droids.
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If you haven’t got any of those items to hand, you’ll need an accessibility statement. An accessibility statement is the perfect environment to “prepare the necessary information”. Sounds simple, right?
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As we’ve seen, the EAA does not provide a template or framework for writing an accessibility statement, but it does highlight that the “information shall, where applicable, contain the following elements”:
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(a) a general description of the service in accessible formats;
(b) descriptions and explanations necessary for the understanding of the operation of the service;
(c) a description of how the relevant accessibility requirements set out in Annex I are met by the service.
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The language of the legislation therefore gives publishers the freedom to craft statements that align with their in-house style or mission statement (as opposed to the Public Sector Bodies Accessibility Regulations which feature precise, legally-stipulated language within the accessibility statement template). Freedom. It’s a great thing. Worth battling evil empires and Sith Lords. But what do you do when you need to atomise the Death Star and have to sit down and write the actual statement?
Compliance or an opportunity?
Accessibility is often considered to be a box-ticking exercise: “I need to do XYZ to be compliant. Vader told me so.” This is true. Compliance is important, but an accessibility statement is also an opportunity. An opportunity to tell the accessibility story of your organisation. An opportunity to align your accessibility messaging with your mission statement and company values. An opportunity to engage in a conversation with your readers and users. An opportunity to highlight the work you are doing to make your content more inclusive, more innovative, and more intuitive. An opportunity to provide those much needed instructions for your lightsaber.
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An accessibility statement is an ongoing dialogue with your readers and users. It offers you the opportunity to say, “We’re doing X because of Y.” It is also an evolving document that sheds light on your content and your work. A transparent, honest, practical, user-friendly statement is your way to reach all your audience. It’s a win for you and a win for your audience. And for the Rebel Alliance.
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It’s an opportunity to shift from box-ticking to thinking outside the box. To step into your user’s shoes and understand what makes a great product or platform from their perspective. It’s about anticipating user requirements, encouraging and welcoming feedback, and incorporating new ideas and features into your accessibility roadmap for the future.
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An accessibility statement acts like the marketing copy on your book or website. It’s telling the story of your work, your values, and your investment. It’s painting a picture and drawing the users into the content. And you’d never publish a book without marketing copy, so why would you implement this accessibility work and not tell anyone?
An accessible publishing ecosystem
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The landscape of accessible publishing can be viewed as jigsaw puzzle. Each piece has a unique and integral role within the overall picture.
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The accessibility statement of each component illustrates their characteristics, features, and idiosyncrasies and allows the user to understand what works and doesn’t work, what matches their requirements and preferences, and if the individual components are compatible with each other.
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Informative and comprehensive accessibility statements across the publishing galaxy can help users easily identify the content that they need. When all the components come together then you have the ingredients for success.
How can ASPIRE help?
ASPIRE is “part of the Rebel Alliance and a traitor.”
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Well, actually, no. ASPIRE is the verification service for accessibility statements. ASPIRE helps publishers and ebook platforms tell the story of the amazing accessibility work you are doing to create a transparent environment for users.
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The original ASPIRE project took a pioneering snapshot of accessibility statements in 2018. The project received great feedback and engagement from across the industry and inspired publishers and vendors to improve their accessibility messaging.
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ASPIRE provides an expert assessment of your statement. You will receive a comprehensive report with recommended enhancements to improve your ASPIRE score and customer messaging. You'll also receive your ASPIRE accreditation badge to place on your website statement. Our goal? To help you achieve a gold rated ASPIRE score of 100%. Your review is confidential until you are happy with your results and only when we have your written confirmation we will make the high-level results public (ASPIRE list for publishers and platforms) so that they can inform the purchasing decisions of your readers and users.
The ASPIRE review process has been carefully developed and is based on the following criteria focusing on Communication, Content Information, and Interaction.
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COMMUNICATION
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Accessibility Information – Discoverability.
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Accessibility Information – Currency.
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Contact Information.
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Response Times.
CONTENT INFORMATION
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Digital rights management (DRM) – Commercial Content.
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Digital rights management (DRM) – Content Requests.
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Advice on reading options.
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Image descriptions.
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Navigation.
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Screen reader compatibility.
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Text-to-speech compatibility.
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Magnification + Reflow.
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Colours + Contrasts.
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Copying + Printing.
INTERACTION
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Engagement with accessibility services.
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Licensing Terms + Conditions.
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Licenses + Privacy.
We’ve helped a wide variety of publishers and platform providers to create and hone their accessibility statements – with 26 organisations achieving a gold-rated 100% score for their quality of their statements. Like that scene at the end of Star Wars where Chewbacca gets a medal.
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The ASPIRE criteria aim to help you create user-focused accessibility information that can sit alongside your more technical documents such as VPATs or Accessibility Conformance Reports. The review process is transparent (there are no Jedi mind tricks), and we provide you with the exact criteria (they’re also publicly available on our website). If you are not interested in accreditation, you are more than welcome to use our criteria to get you started on your accessibility statement journey.
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The ASPIRE review process for publishers
The ASPIRE review process for platforms
We’ve also written the ASPIRE reference guide to writing accessibility statements to help you with creating user-focused and informative accessibility statements. We want you to succeed. This is all carrot, no stick. Apart from the odd lightsaber.
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Conclusion
Publishers and ebook platform providers are working feverishly on complying with the EAA by focusing on their content. The importance of accessibility statements in this process is being overlooked. Writing an accessibility statement now will help you identify the areas of the EAA with which you need to comply. It will act as a roadmap to help and guide your organisation through the next months and beyond. ASPIRE can help you make your statement.
Star Wars conclusion
Sometimes things seem impossible. The Death Star and the Dark Side are ranged against you and all you have on your side are a shiny electronic device and a “big, walking carpet.” You need a plan. Some blueprints. A wise-cracking space smuggler soon to be frozen in carbonite. Then you’ll be fine. I know. May the Force be with you.
Contact textBOX about an ASPIRE review
If you’re interested in the ASPIRE approach to writing accessibility statements, please contact us at aspire@textboxdigital.com. We’ll be happy to discuss your issues and help you craft a statement that tells your accessibility story.
Resources
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