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every image tells a story. I help you tell yours.

An illustrated example of an infographic.
An example of a combination bar chart and line chart.
An illustrated example of a decision tree.

who I am

Welcome to the textBOX website. I'm Huw Alexander. I describe images for publishers, universities, museums, and organisations — making visual content accessible to everyone.​​​​

what I do

textBOX specialise in 5 main areas of accessibility:

 

Image Description

Clear, detailed, user-focused descriptions for every type of image.

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Image Description Review

Evaluation and constructive feedback on existing descriptions.

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Image Description Training

Bespoke sessions to help your team write better descriptions.

 

Alt Text Style Guides

Comprehensive + consistent guidelines tailored to your content.

 

ASPIRE

Accessibility statement reviews, accreditation, and writing.

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my clients

A selection of client logos including Pearson, the American Psychological Association, and Hachette.

my work

Creating immersive image descriptions is both an art and a science. I love writing descriptions that capture the whole story.

Full description in text on page.

ALT TEXT

A humorous flowchart illustrating what Freddie Mercury wants, does not want, and is not sure about, based on Queen song lyrics.

 

LONG DESCRIPTION

The description of the flowchart is presented in 3 main sections as follows.

 

Section 1. Context.

This playful flowchart categorises Freddie Mercury's desires and uncertainties as expressed through Queen song lyrics. The chart humorously applies a logical decision-tree structure to the emotional and often exuberant content of the band's music.

 

Section 2. Structure.

The flowchart develops from top to bottom across 3 main levels. All boxes are dark green with white text. Grey arrows connect the levels.

 

Level 1 contains a single box labelled Freddie Mercury. Level 2 contains 3 category boxes: Wants, Doesn't Want, and Isn't Sure About. Level 3 contains 6 outcome boxes representing specific lyrical references. An illustrated icon of Freddie Mercury appears in the upper left corner, depicting a simplified face with dark hair and his signature moustache.

 

Section 3. Walkthrough.

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Freddie Mercury wants:

  • To break free.

  • To ride his bicycle.

  • It all, now.

  • To make a supersonic man outta you.

 

Freddie Mercury doesn't want:

  • You to stop him now.

 

Freddie Mercury isn't sure about:

  • Living forever.

 

Description ends.

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